News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

Today in entertainment history: July 23

winehouse2

A look at the Hollywood headlines that went down in history.

in Entertainment

Stay Puft Marshmallow Man ruins your favorite movie

stay-puft

Again, the internet proved it's awesomeness with #AddAPuftRuinAMovie. These are some of our favorites!

in Music

Sam Smith’s inspiration? Unrequited love

samsmith

The chart-topping debut album, "In The Lonely Hour," is a reflection of a love that wasn't reciprocated.

in Entertainment

Countdown: Supporting characters that need their own movie

From left: Jon Gries (Uncle Rico), Jon Heder (Napoleon Dynamite) and Aaron Ruell (Kip) in "Napoleon Dynamite," a comedy about a quirky teenager growing up in the remotes of Idaho, trying to understand his life.

Which of these supporting characters should have their own movies?