News

‘Hello Kitty’ video pulled from YouTube amid racism allegations

‘Hello Kitty’ video pulled from YouTube amid racism allegations

'HELLO KITTY:' YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing. Photo: Associated Press

Avril Lavigne’s new Japanese-themed music video for her song “Hello Kitty” has disappeared from YouTube.com, hours after the pop star came under fire amid allegations the promo features racist stereotypes.

The “Sk8er Boi” hitmaker released the video, in which she prances around on a rooftop, in a candy store and in a sushi bar as four expressionless Asian girls pose as her backing dancers, online on Tuesday, but the playful promo, which exaggerates Japan’s kawaii (cute) culture, didn’t sit well with some fans.

It sparked a backlash and many devotees took to Twitter.com to express their outrage, turning the hashtag #avrilracist into a trending topic.

One user wrote, “Not sure if this Avril Lavigne video is terrible, racist, or terribly racist”, while another tweeted, “Oh Avril, this is literally the worst music I have ever heard. And then you had to go and make it kinda racist. Why.”

Lavigne has yet to comment on the controversy, but the promo has since been removed from YouTube.com.

A representative for the video-sharing website has revealed that YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing.

The video is still available on Lavigne’s website.

Recent Headlines

in Entertainment

Today in entertainment history: Sept. 4

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

A walk down Hollywood's memory lane.

in Music

WATCH: Justin Bieber and Questlove drum battle

16-overlay6

Justin Bieber and The Root's Questlove have a drum-off on "Late Night with Jimmy Fallon."

in Entertainment

Chris Evans makes ‘Marvel’-ous directoral debut

17-overlay6

The "Before We Go" director talks about pulling his film together and how being in the Marvel world makes it easier to get movies off the ground.