News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

1 hour ago in Music

Sting back on top of the charts with 12-year-old song

Fresh
sting

A reworked version of a 2004 hit is back on the Billboard charts again - proving Sting is as popular as ever.

2 hours ago in Entertainment

Cosby’s wife must give deposition in civil suit, judge rules

Fresh
cosby

Bill Cosby's wife will have to talk to lawyers bringing a defamation lawsuit against the comedian but cannot be compelled to reveal private conversations with her husband, a federal judge has ruled.

2 hours ago in Viral Videos

Betty White reviews ‘Deadpool’

Fresh
14-overlay-6

The "Golden Girls" star gives Ryan Reynolds and his red leather suit an enthusiastic thumbs up.

2 hours ago in Music

Glenn Frey’s hometown to honor the Eagles founder

Fresh
glennfrey

Officials in Royal Oak, Michigan will honor the rocker with his very own street.