A huge billboard, featuring ME, Jay Fidanza, was raised in the final weeks of May. Since then, less than 10 people have mentioned it to me…”Hey, saw you on the billboard.” “Wow, that’s great, Fidanza. Nice billboard!” Etc…NOT!
The billboard is on Federal Street, in the parking lot of CVS. WTF? I don’t think billboards work. I mean, it’s ME for crying out loud. if you can’t get a response with Jay Stinking Fidanza on it, then, it’s back to the drawing (and not the bill) board when it comes to promotions.